The Cup of Excellence (COE) has had a significant impact on the change that has helped with advancement for growers in every country that it operates, and forever alters the direction of both individual farmers and entire regions.
With 117 competitions conducted and 2,975 lots of coffee auctioned, the program is considered the premier global coffee competition in the world and attracts an international audience of coffee buyers anxious for access to exceptional quality.
The COE presents a mechanism for discovering hidden talent and enabling coffee producers – regardless of the resources they possess or lack – to seize the opportunity and catapult themselves onto the grandest of stages. It is a powerful magnet that pulls together coffee farmers and coffee roasters who, once connected, realize how much they can help each other.
This year, Cup of Excellence arrived in Peru. Some coffee regions are so loaded with dormant potential their awakening unleashes a cascade of positive energy that alters the landscape around them. Peru is such a place and coffee from Peru is delicious.
There are over 120,000 growers cultivating Peruvian Coffee on the slopes of a massive stretch of the towering Andes mountain range covering nearly 20 degrees of latitude. Consider that most of Peruvian Coffee is produced by coffee farmers with minimal access to technical assistance and without much financial incentive to invest in quality, yet these Peruvian Coffees are sometimes so laden with a sweetness that they make the sugarcane jealous.
Peru has the ingredients to become a world leader in coffee quality. Extreme altitudes, rich soils, and favorable climate conditions? Check. An abundance of heirloom varieties known for their exquisite taste attributes? Check. Motivated farmers with a desire to connect to the specialty market? Check this one twice and underline it.
After nearly seven years spent laying the groundwork to bring the Cup of Excellence to Peru, COE has started a new chapter, providing a platform for Peruvian coffee farmers to showcase the spectacular quality coffee beans from Peru they have been producing in relative obscurity.
Over 300 coffees from all of Peru’s nine different regions were submitted. From September 11th to 15th, 2017, international judges from 10 countries assessed the top coffees from Peru that passed through a rigorous screening from pre-selection to the national jury stage. By the time the competition ended, more than 9,000 individual cups of Peruvian coffee were sampled. The very best coffee entered in the competition will proceed to an online global auction in November.
Enjoy a cup of delicious Weaver's lively Peru Coffee, a medium-bodied coffee with a tangy fruit finish, that has been hand-crafted to realize its complete flavor potential.
Source: DANIEL, DARRIN, and WATTS, GEOFF (October 31, 2017). Peru Steps into the Limelight. SCA News. firstname.lastname@example.org