Media
Coffee Roasting Videos Weaver's Coffee & Tea
YouTube Channel
Since 2007, Weaver’s Coffee & Tea has shared coffee roasting videos, brewing education, and behind-the-scenes content from our San Rafael, California coffee roastery.
Co-founded by Master Coffee Roaster John Weaver, Renée Brown, Michael Brown and Bryce Inouye, Weaver's combines decades of coffee roasting expertise with a commitment to helping customers better understand what goes into exceptional coffee.
Our videos explore coffee roasting, blending, cupping, brewing, sourcing, and the craftsmanship behind every cup.
Featured National Media Recognition
Weaver's Coffee & Tea has been featured in national media, including NBC's Today Show, where our coffee was recognized among the best coffees to brew at home.
This recognition reflects the same commitment to quality, consistency, and craftsmanship that has guided our coffee roasting program since 2007.
A Bay Area Coffee Roasting Tradition
John Weaver began roasting coffee in 1980, working alongside coffee pioneers Alfred Peet and Sal Bonavita. After four years of apprenticeship, he spent 27 years as Master Roaster at Peet's Coffee before co-founding Weaver's Coffee & Tea.
Today, that experience continues through every coffee we roast and every educational video we produce.
Weaver's Coffee Roasting Meditation Video
Watch our Master Coffee Roaster, John Weaver, work his magic to the soothing sounds of meditation music.
Fresh Roasted Coffee Beans — Weaver's Coffee
How We Sample Roast our Green Arabica Coffee Beans
Customers talk about craftmanship and the best coffee.
Godfrey at our Weaver's Coffee & Tea
Pop Up Cafe at the Cannes Film Festival
What Makes Weaver’s Coffee Different
Weaver’s Coffee & Tea focuses on coffee that performs consistently every day.
Our approach emphasizes:
- Medium, medium-dark and dark roast expertise
- Full-bodied flavor development
- Precision roasting techniques
- Consistency from batch to batch
- Real-world brewing performance
Founder and Master Coffee Roaster John Weaver brings more than four decades of roasting experience, including four years working alongside Alfred Peet and Sal Bonavita and 27 years as Master Coffee Roaster at Peet’s Coffee.
That experience shapes every coffee we roast and every educational video we produce.
Coffee Roasting Videos
Our coffee roasting videos provide a closer look at how premium coffee is developed from green coffee beans to finished roast profiles.
Topics include:
- Coffee roasting process
- Roast profile development
- Medium roast, medium-dark roast and dark roast techniques
- Coffee blending
- Roastery operations
- Coffee cupping and evaluation
- Coffee packaging and freshness
These videos help customers understand the craftsmanship and precision required to produce consistent coffee.
Behind the Scenes at Our Roastery
We roast coffee at our headquarters and coffee roastery in San Rafael, California.
Our media content gives customers an inside look at:
- Coffee roasting equipment
- Batch roasting methods
- Fresh coffee production
- Quality control processes
- Daily operations inside the roastery
Customers visiting our San Rafael coffee shop often experience the roasting process firsthand through informal tours and direct interaction with our team.
Coffee Brewing Education
Proper brewing plays a major role in coffee flavor and consistency.
Our brewing videos and educational content cover:
- Espresso preparation
- Brewing ratios
- Coffee grind size
- Water temperature
- Milk-based coffee drinks
- Daily brewing techniques
These resources are designed to help customers improve coffee quality at home, in cafés, and in business environments.
For brewing ideas and drink inspiration, explore our Coffee Drink Recipes.
Fresh Roasted Coffee Built for Daily Performance
Weaver’s Coffee & Tea specializes in coffee designed for reliable everyday use.
We focus on:
- Bold, balanced flavor
- Medium, medium-dark and dark roast coffee
- Fresh roasted coffee beans
- Smooth finish without bitterness
- Consistent brewing results
Our coffee is roasted for homes, restaurants, cafés, offices, and businesses that require dependable quality every day.
Explore our:
Why Customers Watch Weaver’s Coffee Videos
Customers use our videos to learn more about:
- Coffee roasting
- Brewing techniques
- Roast development
- Coffee quality standards
- How professional coffee roasting works
Our goal is to make premium coffee knowledge more accessible while showcasing the expertise behind every roast.
Visit Weaver’s Coffee & Tea in San Rafael
Many customers visit our San Rafael coffee roastery and retail coffee shop to experience fresh coffee roasting in person.
Located at 40 Louise Street in San Rafael, California, Weaver’s Coffee & Tea serves customers throughout the Bay Area and ships fresh roasted coffee across the United States, Canada, Japan and Australia.
FAQ
Who is John Weaver?
John Weaver is co-founder and Master Coffee Roaster of Weaver's Coffee & Tea. He began roasting coffee in 1980, worked alongside coffee pioneers Alfred Peet and Sal Bonavita, and spent 27 years as Master Roaster at Peet's Coffee before co-founding Weaver's Coffee & Tea in 2007.
What are coffee roasting videos?
Coffee roasting videos provide an inside look at how coffee is sourced, roasted, blended, cupped, and prepared for brewing. Weaver's Coffee Roasting Videos are filmed at our San Rafael, California roastery and share real-world coffee knowledge developed through decades of roasting experience.
Why should I trust Weaver's Coffee & Tea?
Weaver's Coffee & Tea was co-founded by Master Coffee Roaster John Weaver, Renée Brown, Michael Brown, and Bryce Inouye. John began roasting coffee in 1980 and spent 27 years as Master Roaster at Peet's Coffee. Our team combines decades of roasting, blending, cupping, brewing, operations, and customer service experience with a commitment to quality, consistency, and customer satisfaction.
What type of coffee does Weaver's Coffee & Tea specialize in?
Weaver's Coffee & Tea specializes in premium medium roast, medium-dark roast, and dark roast coffee crafted for rich flavor, balance, and dependable daily brewing.
Where is Weaver's Coffee & Tea located?
Weaver's Coffee & Tea is based in San Rafael, California. Our headquarters, coffee roastery, manufacturing facility, and retail coffee shop are located at 40 Louise Street, San Rafael, CA 94901.
Why is coffee roasting important?
Coffee roasting develops the flavor, aroma, body, and balance of coffee. Proper roast development is essential for producing consistent, high-quality coffee that highlights the best characteristics of each origin.
Does Weaver's Coffee & Tea offer brewing education?
Yes. Weaver's Coffee & Tea provides coffee roasting videos, brewing education, recipes, and coffee guides focused on espresso, brewing techniques, coffee preparation, and specialty coffee knowledge.
Where are Weaver's Coffee Roasting Videos filmed?
Most Weaver's Coffee Roasting Videos are filmed at our coffee roastery and headquarters in San Rafael, California, providing a behind-the-scenes look at real coffee production, roasting operations, and quality control processes.
Can customers visit the coffee roastery?
Yes. Customers can visit Weaver's Coffee & Tea's retail coffee shop and coffee roastery in San Rafael, California, where they can experience fresh coffee roasting and learn more about our coffee-making process.
Yes. Customers can visit the Weaver’s Coffee & Tea roastery and retail coffee shop in San Rafael, California at 40 Louise Street, San Rafael, CA 94901.