September 20, 2022 1 min read
They say you are what you do. We spend an extraordinary amount of time sourcing, roasting, blending, brewing, tasting, grinding and selling coffee.
Relax and enjoy watching our Master Coffee Roaster, John Weaver, as he flows into the coffee roasting zone in this coffee roasting meditation video. Creating the world's best cup of coffee comes from forty-four years of hand-roasting coffee and learning from the best teachers, Alfred Peetand Sal Bonavita. Once you taste our coffee, there is no going back to your old coffee. Thank you for your interest and enjoy the coffee roasting video.
We are artisan coffee roasters from the San Francisco Bay, and we love what we do. Our Master Coffee Roaster has been roasting coffee since 1980 and worked side by side with Alfred Peet and Sal Bonavita from 1980 to 1984. Weaver was then the Master Coffee Roaster at Peet's Coffee for 27 years, until he left Peet’s Coffee in 2007 to start our company with Renee Brown, Michael Brown, and Bryce Inouye.