“Coffee near me” used to be associated only with the online search for a local coffee shop. That’s changed: now it includes typing “shop now for coffee” into a computer or mobile device. Physical distancing has led to unconventional ways of integrating new people, new products, and new purpose within new digital spaces. Convenience in particular has become a major factor. So, instead of going to a coffee shop, consumers working from home or simply socially distancing at home prefer to have bags of fresh coffee delivered to their door so they can brew the coffee at their own convenience.
Searching for a new life-work-balance within the reality of a multiyear global pandemic, countless people have regularly woken up thinking, What are my priorities? What is truly important to me, and the people closest to me? What is the best coffee for me?